Lean UX

StudyBlue Redesign

Starting with the relaunch of the marcom site and other product/marketing initiatives–such as Class Stats, Study Guides, mobile quizzing and SEO display screens–a beta release of the new StudyBlue is live!

All platform apps (web, iOS, Android) have been overhauled in terms of brand identity, visual and experience design–plus some very nifty back-end and code updates that have radically improved performance.

Here’s the new design direction, and here’s what TechCrunch had to say about it all recently.

StudyBlue web app

StudyBlue web app 03

StudyBlue web app 06

StudyBlue iPhone app 01

StudyBlue iPhone app 02

Sticky notes on glass wall

Truth Through Dare

A few weeks ago I invited my friend Steve to come and chat with the team at StudyBlue. Steve is a UX guru who really knows how to surface inherent process and organizational challenges facing start-ups.

Daring to examine the way we design and create products–essentially exposing ourselves to the group–is liberating and the sign of a team and organization that wants to know what it feels like to be healthy.

The ability to act on the revelations these sessions always make known, to embrace the necessary, often difficult changes is the sign of a functional organization that wants to succeed.

The work continues.