Brand Identity & Product Design

Complete redesign of company products and services.

Through Venture Scanner, our customers research the categories that make up a startup sector, learn about the companies within categories, and analyze funding and operational data.

Our analyst team has spent years building and continuously updating our startup research platform.

Problem, limitations, solution

Venture Scanner needed to evolve their brand and user experience in order to fully communicate the superior nature of the product and to better differentiate from competitors.

Because the decision-making team was small and needed to stay focussed on critical business functions, finding the right balance of speed and thoughtfulness was critical.

Orchestrating a well planned process that allowed for input and collaboration around mood boards, work sessions, design presentations, etc., I enabled the team to make successful decisions in relation to brand identity, UI, and customer experience design.

Website

A critical part of the lead capture and conversion process; once the design direction was established we A/B tested several variables.

Startup Sectors

Each of the 15 sectors has its own place on the website–also designed to capture leads and drive conversion. These sections are differentiated by the unique use of color, imagery and iconography.

Logo Mark / Logotype

Sector Iconography

Each sector had a unique icon, color combination, and imagery. These are carried throughout all marketing materials.

Imagery

These are example images from the sector screens that support the overall visual identity.

Product UI

The product experience was redesigned to solve core challenges such as navigation, data taxonomies, information display, and general flow. The new brand identity and visual was also integrated.